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Instrument at SxSW Interactive

Instrument has thrown its hat in the ring to speak at SXSW Interactive next March. Acceptance into the festival is partially determined by public voting via the SxSW Panel Picker, so we need your help to get us there! The sessions we've submitted for consideration: 

How Stumptown Roasted the Coffee Industry

Feeding the Social Conversation: ChefsFeed

“Anti Process” — Throw Away the Red Tape

A Programmer's Guide to DeProgramming

How to vote: Simply sign in and cast your vote by giving our panels a “thumbs up.” We hope to see you in Austin! 

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Teach small with Remind

Remind is a messaging platform that allows teachers to reach out to students and parents in small ways that can make a big difference. We teamed up with Remind to bolster their brand and social strategy and create an anthem video that gets to the heart of their message—the small things teachers do aren't small at all. 

We scouted Portland schools and cast real teachers and students in an uplifting video, demonstrating the power of a simple nudge in a kid's life. It's a high five to teachers that welcomes them back to school and thanks them for having an impact. 

Welcome back, teachers. Watch the video and #teachsmall. 

Anti-process at Instrument

We recently hosted July’s PDX Digital PM meetup and shared Instrument’s “anti-process” as the theme for the event. As Executive Producer Amie Pascal (the evening’s facilitator) emphasized, “anti-process” doesn’t mean chaos. It’s an intentional lack of a defined, singular process and instead requires a creative approach in which producers and teams choose how best to work based on the needs of each project and every situation.

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Music for your work week #1

Let an Instrumenter take you on a musical ride through one of their playlists. Here is “Dusk” by Rhienna Guedry, Interactive Producer and DJ: 

The playlist of summer is dusk in pastels, iced Americanos, bike rides and the smell of roses. This is summer 2015—saccharine sweet, and slightly slow as we dance toward autumn.

Listen to “Dusk” by Rhienna Guedry

A happy hour for women in digital

We are a proud sponsor of the Ladies' Night series, a happy hour and networking event for women in digital.

RSVP will open at 4pm today on for the upcoming event, Tuesday July 21st. 

Feast your eyes on the new ChefsFeed app

We want to reintroduce you to ChefsFeed—a food app that is redefining how we find restaurants, by focusing on real chef recommendations and dishes instead of a massive audience of anyone-can-reviews. We partnered to design a fresh look and feel for the brand that includes messaging and a rebuilt iOS app to better serve their loyal audience of local chefs and their fans.

Among the app updates, chefs can now connect with their peers and build their influence in their city and beyond. Eaters can build wishlists and share what they ate with friends. 

Eat up: download the new ChefsFeed app and explore it for yourself! 

Level Up: App Camp 3.0

Recently, Instrument made a “Community Supporter” donation towards App Camp for Girls, an organization that pushes young women into the world of software by teaching them how to make apps. We’re stoked that with the help from people and organizations around the country, the group’s crowdfunding campaign App Camp 3.0 successfully reached their $100,000 goal. 

We believe in encouraging the next generation of developers, designers, producers and strategists. This means contributing towards programs that support and increase diversity and inclusion in the tech and design world.

For more on App Camp for Girls go here.

Images via @appcampforgirls

Emoji defined 📖

“Emoji is like rhubarb pie: either you get it and kind of love it, or it just seems a bit off and weird to you.”

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Google Slash Design Accessibility

We at Instrument recently helped Google design and develop a new iteration of the website. One of the biggest challenges in this project was making sure both the design and development met the WCAG 2.0 AA level of accessibility for people with low vision or those using any assistive technology.

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