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Designing Augmented Reality User Experiences

Augmented reality (AR) is a new way of layering digital experiences onto our analog world. With this emergent technology comes questions about advertising’s role and the influence of brand messaging in a personal space. In the words of Instrument ACD Matt Sundstrom “there’s no such thing as breaks or boundaries—unless we set them.”

Hear more about Matt’s take on this tech on inVision.

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