Project Launch — Nike SNKRS

Appreciation for sport-inspired footwear design brings together one of the most fervent communities around. The Nike SNKRS app provides sneakerheads with a beautifully tailored feed, information about coming models, and a streamlined shopping experience. It makes limited drops as fair as possible through random name drawing, since these are often so hotly contested that bots get in the way of customers trying to grab the latest pair.

Instrument helped redefine the SNKRS experience by bringing the app to web for the first time, helping to connect the brand to a larger global community.

Sign up for SNKRS and pick up a pair for yourself.