The Metropolitan Museum of Art’s New Mobile App: A Collaboration with Instrument
NEW YORK, NY & PORTLAND, OR — September 15, 2014. Independent digital creative agency Instrument is proud to have partnered with The Metropolitan Museum of Art in New York on the development and launch of the museum's new flagship mobile app titled The Met. The app was designed to be a simple, elegant, easy-to-use starting point for anyone wishing to engage with the Museum and its art, exhibitions and events. It is currently available for iPhone, iPad, and iPod Touch.
Instrument worked with the Museum’s Digital Media Department for most of the past year on the app’s concept and creation, from high-level strategy to the finest details of UI and interactive design and development. Key user experience considerations include:
In-App Cues: The app was designed to require minimal explanation and avoid unnecessary walkthrough screens, instead educating users through subtle animation.
Animation: Motion and animation in The Met app are used to heighten users’ delight and understanding, and to help bring life and personality to the app’s utilitarian content.
Context: The app’s interface includes a global nav icon built to orient users within the app, offering a one-tap overview of its seven sections. The view provides instant context such that a user will never feel lost while navigating.
Messaging: To give the app its approachable, human voice, messaging is sprinkled throughout the user’s journey to offer context and information, as well as to guide continued exploration.
The Met was released Tuesday, September 2, with a digital and on-site app marketing campaign, including a cinematic :60 spot filmed inside the museum with Über content Director Keith Ehrlich (the spot is available here).
A sold-out event hosted by the Museum’s Spectrum group, headlined by a performance by the band Interpol at the ancient Egyptian Temple of Dendur, celebrated both the new app and Interpol’s first new release in four years.
The Met is available for free download on iPhone, iPad and iPod Touch from the App Store. Whether in New York or around the world, the app invites art lovers to “Start Here”: bit.ly/metappiOS
The Met app is a digital initiative supported by Bloomberg Philanthropies.
The Metropolitan Museum of Art’s press release for the project is available here.
Instrument is an independent digital creative agency in Portland, Oregon comprised of strategists, designers, writers, producers, animators, creative coders and filmmakers. They combine design thinking and technical craft to launch brands, products, campaigns and interactive experiences for every screen.
Communications Manager, Instrument
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About The Metropolitan Museum of Art
The Metropolitan Museum of Art, founded in 1870, is one of the world’s largest and finest museums. Its collections span more than 5,000 years of world culture, from prehistory to the present and from every part of the globe. The Museum’s 2.4 million-square-foot building has vast holdings represented by a series of collections, each of which ranks in its category among the best in the world. Last year the Metropolitan Museum was visited by more than six million people.
Elyse Topalian or Alexandra Kozlakowski
Phone: (212) 570-3951
Fax: (212) 472-2764