As an essential part of your everyday life, design should feel human not perfect. Dwell's fruit bowl philosophy, "If a photo in this magazine includes a fruit bowl, it's there because the homeowners eat fruit." compliments Instrument's own belief that design should be beautiful and functional. We're excited to partner with Dwell to make modern architecture and design accessible to anyone, anywhere, anytime in the digital space.  

Google for Entrepreneurs Campus

Campus, a Google for Entrepreneurs entity, is a global network of physical tech hubs where big ideas are shaped and startups are launched. Instrument had the opportunity to create all new branding, photography, and website design and development for Campus locations around the world. 

The first of the Campus websites to launch is Seoul, and soon to follow will be locations such as London and Tel Aviv. Our team has the pleasure of traveling to these hubs to witness and document the impact these Campuses have on the community. 

Visit campus.co and campus.co/seoul. Stay tuned for more Campus branding and sites to roll out in the near future. 

The 100-Day Project

Instrument employees are getting better together by making and sharing every day for 100 days. "100 Days with Us" started on March 18th and is spearheaded by designer Tina Snow Le. The initiative is inspired by Elle Luna's 100-Day Project.

Keep up with our projects on 100dayswith.us and see what we've been making!

TEDxPortland 2015

TEDxPortland has partnered with Instrument for the second consecutive year to develop a theme, website, and awareness campaign for their annual event centered around technology, entertainment, and design. The TEDxPortland team once again lined up an impressive array of speakers and performers, and for the first time ever also organized a 6K Night Run. We worked with TEDxPortland to create a theme, event branding, an e-commerce site, campaign art, social media initiatives, videos, and a commemorative bound-book to unify the 2015 theme of "Tomorrows”.

Leading up to the event, the Tomorrows theme will come to life through fantasy-like illustrations created by artists and through musings from past speakers, Portland community leaders, and futurist luminaries on what our possible "Tomorrows" might look like. 

Visit tedxportland.com now to purchase tickets for the May 7 Night Run and the May 30 TEDx event.

Ladies' Night - April 7th

Ladies' Night is back! Hosted by Instrument, 52Ltd, and Struck, this event is a happy hour for Portland women in digital. The upcoming get together is next Tuesday, April 7th from 5:30-7:30pm at 52Ltd. 

RSVP on ladiespdx.com as we expect another sold out evening!

Google Cardboard viewfinder art show fundraiser

Join us April 1st in Portland for Dreams Incarnated, the first Google Cardboard viewfinder art show and a fundraiser for p:ear.  

Wednesday April 1, 2015 from 6-9pm 
The Service (2319 NE Glisan St. Portland, Oregon) 

Artist and event information at DreamsIncarnated.com

Epicurrence, the non-conference

Instrument team leaders, Kara Place and Toby Grubb, recently had the opportunity to attend Epicurrence, a non-conference and ultimate creative experience founded by pro surfer and creative director Dann Petty. This year’s event took place in South Lake Tahoe, California. Here's what Toby and Kara had to say about it: 

"It was an amazing opportunity to interact with creative cohorts, icons and peers. It felt like the best days of college or summer camp. We bonded instantly through shared living space and by sharing industry insights. We listened without the distraction of technology and further strengthened our connections on-hill through a winter activity that we all love."

View photos on Facebook. Read how Dann Petty launched Epicurrence here

Andrio Abero Joins as Art Director

Instrument announces Northwest native, Andrio Abero as Art Director. His career has led him to the Bay Area and New York, where he held creative positions at Specialized, Wieden + Kennedy, DraftFCB, among others. Andrio is a distinguished poster designer and editorial illustrator. He also enjoys marathon mountain bike racing, and won't shy away from a good dance battle. We're really glad to have him (and Marlow) with us at Instrument. 

Instrument Appoints Laurel Burton to Executive Producer Role

Instrument appoints Laurel Burton to Executive Producer. Laurel has been with the company for two years and killing it since day one. Prior to Instrument, Laurel was Head of Production at Portland’s Sockeye creative firm and held leadership positions at several agencies in Bend, Oregon. She doesn’t believe in pants and loves karaoke almost as much as her son, Cassel. Laurel commands respect and positivity from colleagues and clients alike and we’re thrilled to be witnesses to her continued success. 

FITC Amsterdam

FITC (Future. Innovation. Technology. Creativity.) is a conference dedicated to the “latest and greatest in design, technology and cool shit.” Instrument was honored to create the opening titles for the 8th year of FITC Amsterdam. Led by Filmmaker Truen Pence and Creative Director Jake Sargeant, the content team produced, shot, directed and edited the titles. The title sequence is a mix of live action, projection, and motion design. The soundtrack features music from UK based Duologue

Watch the title sequence on FITC Vimeo

Introducing the new ChromeExperiments.com

In 2009, we partnered with Google on our first project together: design and develop ChromeExperiments.com, a showcase of developer-submitted interactive experiments that run in the browser. Fast forward 6 years. Google came back to us to refresh the visual design and rebuild the front-end using Polymer

Over the years, Chrome Experiments has received hundreds of experiment submissions and now they’ve reached a big milestone: 1000 experiments! Visit the new site to explore "Experiment #1000"—and 999 other unique experiments. 

Learn more about the project on the Google Chrome blog

Chefs Feed

Chefs Feeds is a food guide powered by the recommendation of the world's top chefs. With thousands of high-end to hole-in-the-wall restaurant suggestions, users can find and explore where some of the best chefs around the country like to eat when they're not working in their own kitchens. With a booming foodie culture right here in Portland, we're thrilled to announce our partnership with Chefs Feed to continue to give users a taste of the culinary world. 

Chris Larson Joins as Art Director

Instrument announces Art Director, Chris Larson. Originally from Santa Cruz, California, Chris joins us after an eight-year stint as Art Director/Senior Designer at Wieden + Kennedy Portland. Fun fact: Chris went to school for geology and was a touring musician and video artist in a previous life. We’re pleased to have him and his luscious locks join our team.

Google I/O 2015

We’re pleased to announce the website launch for Google’s 2015 I/O conference.

Each year we kick off I/O with a website and an interactive experience that highlights the best technologies available for browsers. Head on over to the site to discover what we’ve cooked up this year—be sure to have your headphones ready.

Visit Google I/O

The next wave of digital makers and doers.

We are proud to announce Instrument's official internship program, Camp.

Starting today, applications will be accepted for those looking to further develop their technical skills and strategic thinking through a 3-month paid internship program in Portland, Oregon from May through August.

Portland is known for its abundance of local artisan food and drink, the great outdoors, its walkability, public transportation, and laid back lifestyle. Discover the city and work alongside 90+ creatives at Instrument. 

Visit our Camp site for more details on how to apply

Creative Happy Hour

We recently hosted our first Ladies’ Night happy hour with the help of our friends at 52 Limited. Our goal is to create an event series that brings together women from the creative, advertising, and tech industries. 

The event will be quarterly for the rest of 2015, so keep an eye out for announcements in the coming months. If you’re looking to engage as a partner or sponsor for an upcoming event, please reach out. 

See photos from Ladies' Night

Stories on Nike, Inc.

Nike’s corporate news hub now has a new premium look and feel. Through design and development, we reimagined and enhanced storytelling on several Nike, Inc. pages including About, News, Investors and Careers.

We're continuously collaborating with our partners to evolve storytelling on these channels. Keep an eye out for future updates! 

Visit Nike News

Met App at Apple Retail Stores

The Met App we created with The Metropolitan Museum of Art is currently being demoed on all iPhone and iPad devices at select Apple retail stores. Version 1.1 of the app also just released this week with new features. 

Download the Met App

Building Instrument.com

Last month we launched instrument.com, built using the Developer Platform on Squarespace 7. We hosted a Hangouts on Air to discuss design and development insights from the work along with a Q&A. We're also debuting our new Developers blog with two posts on the project. You can find all links here:

The Instrument Developers blog will be updated periodically with in-depth project highlights, links, etc. You can also subscribe to our RSS feed here.

Woolrich Made in USA

This Veteran's Day, Woolrich released on Instagram the first lookbook images we captured for their Made In USA blanket collection. They are woven in the same mill that produced the blankets for the Union army during the Civil War, and are inspired by the men and women who serve our country. Follow @woolrichinc as they release more of the collection. 

Google Nexus: For movers and makers

Our friends at Google had a big day this week. They announced a sweet new operating system, Lollipop, and 3 shiny new devices: Nexus 9, Nexus 6, and Nexus Player. Instrument is proud to have partnered with Google to create a new Nexus site to showcase these products up close together with Google's new Material Design language.

Visit Nexus

XX+UX Happy Hour

With Design Week Portland in full swing, we partnered with Google and DWP to host the first XX+UX event in Portland. XX+UX is a meetup for women in UX with the goal of fostering greater diversity in the field. Want to organize or attend future events in your area? Learn more here

Special thanks to Scout BooksGenki-Su, Quill & Fox, and Cupcake Jones (local, female owned or co-founded) for the special gifts for our attendees. 

Photography from the event can be found on our Facebook and DWP's Flickr.

John Whitmore Joins as Associate Creative Director

Instrument announces John Whitmore as Associate Creative Director. Prior to Instrument he spent three years at Odopod and Nurun in San Francisco as ACD on Tesla, Coca-Cola, Google, and Hennessy. His previous stints include Crispin Porter + Bogusky, R/GA, Goodby Silverstein & Partners, and Tribal DDB. He notes going to a George Michael concert at 8 years old as a major highlight in his life. We are delighted to have John with us here in Portland. 

The Met Named Best New App

Instrument and The Metropolitan Museum of Art in New York partnered on the design, development and launch of the museum's new flagship mobile app titled The Met. It launched on September 2 to strong reviews and has been named among the “Best New Apps” in the Apple App Store and “App of the Week” on iLounge. Within its first two weeks, The Met app was downloaded more than 100,000 times by users around the world. Also featured on: 

The Daily Beast App

Instrument and The Daily Beast partnered to launch the brand’s official mobile news reader app, simply titled The Daily Beast. The company’s “Read This. Skip That.” mantra is brought to life with an incredibly simple interface that serves up every story with just two options—read or skip. The app was named as one of the Apple App Store’s “Best New Apps”— a first for Instrument and The Daily Beast. It's also featured on: 

Alison Brislin Joins as Business Development Manager

Instrument announces Alison Brislin as Business Development Manager. Brislin will head the department and work alongside the Partners and Executive Producers to spearhead the new business process. Prior to Instrument, Brislin spent years freelancing as a Producer and Art Director in Portland and Los Angeles. Previous to Los Angeles, she worked in New York City at Sotheby's and Christie's Auction Houses. Ali eats Haribo Gold-Bears by the handful and wears overalls 7 out of 7 days of the week. We're happy to have her on the team. 

Alternative Apparel

We’re excited to have worked with Alternative Apparel to launch their new website and transform their e-commerce experience. Their super-soft fabrics feel good, even on a screen. Visit Alternative Apparel.

John Brown Speaks at CSSConf EU about Google I/O 2014

As part of JSFest.Berlin this year, Instrument Technical Director John Brown spoke at CSSConf EU about the Google I/O 2014 experiment. His first time in Germany, John presented on the brainstorming process, the in-house framework Codename: Sagan, and overcoming CSS3D issues while still having time to take in the historic Berlin architecture. Image by Karolina Szczur

This Place

This Place explores the richly cultured Pacific Northwest coastline with photography, a short film and clips that make up an interactive journal. To feel its magic, we sought out a few people who cherish the Coast in different ways and for different reasons. Here's how This Place has been received in the news: 

XOXO Festival

3 years in, XOXO bucks the typical conference trend with a multi-day, multi-discipline experience. They call it an "experimental festival celebrating independently produced art and technology". Activities include: a conference, an arcade, music events, film & animation screenings, tabletop gameplay and opportunities to socialize. Here’s our take on the event. 

Read More

The Metropolitan Museum of Art’s New Mobile App a Collaboration with Instrument

Independent digital creative agency Instrument is proud to have partnered with The Metropolitan Museum of Art in New York on the development and launch of the museum's new flagship mobile app titled The Met. The app was designed to be a simple, elegant, easy-to-use starting point for anyone wishing to engage with the Museum and its art, exhibitions and events. It is currently available for iPhone, iPad, and iPod Touch.

Read More

Creative Coders Show & Tell

Technical Director John Brown and a few others in the community hosted the Creative Coder Show & Tell at Instrument. This is a monthly meetup where art and creativity meets code and interactivity. It always brings together developers from all disciplines to show off their projects, and this Show & Tell was no different. There was an RC car that drove around autonomously all night, a prototype for a new animation program with visuals created by frequency interference patterns, and a modern day, physical version of Plinko from the Price is Right coded completely in Javascript. The format is simple and it's an intimate and incredibly supportive atmosphere for those interested in participating in the future. See more photos by Bill Automata

Amazon Lab126

Amazon’s Lab126 formed to take on the challenge of innovating upon the physical book, so that consumers can continue to enjoy and discover new literary works. Since the release of Amazon Kindle, they’ve continued to research, design, and engineer some of the most high-profile consumer electronics out there. We’re excited to collaborate with Lab126 in this same spirit and vision of developing functional and delightful digital products and experiences for today’s consumers. 

iUrban Teen Goes to Work

We recently hosted our second digital creative workshop with iUrban Teen. Back in January, we spent a Saturday afternoon creating digital marketing campaigns together. This time around, fifteen students between 12 and 18 years old came to work with us and learned side-by-side with our staff. We truly enjoy our experiences with iUrban Teen and grateful for the opportunity to help shape tomorrow's rockstars by showing them what we love to do with technology and design.

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Instrument Speaks

We hosted "I Wish I Would've Asked That" with Designspeaks, a bold Q&A session with questions sourced from social media about Instrument and the creative industry. "I wish I would've asked that" is what we may have said to ourselves after a great conference or lecture we attended. We were intrigued by this feeling of intellectual regret that lingers after a talk, and wanted to encourage the creative community to ask us anything. 

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Instrument x Levi's® Commuter™ Fall 2014 Digital Campaign

Levi’s® Commuter™ is partnering with Instrument for their Fall 2014 Commuter™ digital campaign. The campaign celebrates modern bike commuters across the globe, uniting and inspiring them through an original film series and continued partnership with Visual Supply Co (VSCO®). The campaign runs through the end of August.

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Cycling and living an active lifestyle is ingrained into the DNA of many at Instrument. Already big fans of the company, we’re thrilled to announce our partnership with Specialized, a brand dedicated to developing the best bikes and performance wear for advanced cyclists. To “innovate or die”—we believe that passion and innovation are the common denominators between our partnership with Specialized, and we’re proud to champion this brand. 

Stumptown Coffee Roasters

Stumptown Coffee Roasters had a vision where quality reigned, where beans were meticulously sourced, intentionally roasted and carefully brewed to bring out the unique flavor of each coffee. Coffee still reigns supreme at Stumptown today, but it’s the relationships with farmers, communities and employees that keep them honest to their craft. We’re proud to be working with the Stumptown team as they continue their commitment to providing quality products that bring out the life and energy in all of us—right here in our shared home town.