Google for Entrepreneurs Campus

Campus, a Google for Entrepreneurs entity, is a global network of physical tech hubs where big ideas are shaped and startups are launched. Instrument had the opportunity to create all new branding, photography, and website design and development for Campus locations around the world. 

The first of the Campus websites to launch is Seoul, and soon to follow will be locations such as London and Tel Aviv. Our team has the pleasure of traveling to these hubs to witness and document the impact these Campuses have on the community. 

Visit campus.co and campus.co/seoul. Stay tuned for more Campus branding and sites to roll out in the near future. 

How to design for VR

Virtual reality technology has evolved tremendously over the past couple decades, yet the thinking behind VR experiences has not. Creative Director Matt Sundstrom takes us back to Nintento “Virtual Boy” and then forward to the current challenges and insights drawn from his experience designing for immersive environments. 

Read “Immersive Design: Learning to Let Go of the Screen” on Medium

The 100-Day Project

Instrument employees are getting better together by making and sharing every day for 100 days. "100 Days with Us" started on March 18th and is spearheaded by designer Tina Snow Le. The initiative is inspired by Elle Luna's 100-Day Project.

Keep up with our projects on 100dayswith.us and see what we've been making!

TEDxPortland 2015

TEDxPortland has partnered with Instrument for the second consecutive year to develop a theme, website, and awareness campaign for their annual event centered around technology, entertainment, and design. The TEDxPortland team once again lined up an impressive array of speakers and performers, and for the first time ever also organized a 6K Night Run. We worked with TEDxPortland to create a theme, event branding, an e-commerce site, campaign art, social media initiatives, videos, and a commemorative bound-book to unify the 2015 theme of "Tomorrows”.

Leading up to the event, the Tomorrows theme will come to life through fantasy-like illustrations created by artists and through musings from past speakers, Portland community leaders, and futurist luminaries on what our possible "Tomorrows" might look like. 

Visit tedxportland.com now to purchase tickets for the May 7 Night Run and the May 30 TEDx event.

Ladies' Night - April 7th

Ladies' Night is back! Hosted by Instrument, 52Ltd, and Struck, this event is a happy hour for Portland women in digital. The upcoming get together is next Tuesday, April 7th from 5:30-7:30pm at 52Ltd. 

RSVP on ladiespdx.com as we expect another sold out evening!

Google Cardboard viewfinder art show fundraiser

Join us April 1st in Portland for Dreams Incarnated, the first Google Cardboard viewfinder art show and a fundraiser for p:ear.  

Wednesday April 1, 2015 from 6-9pm 
The Service (2319 NE Glisan St. Portland, Oregon) 

Artist and event information at DreamsIncarnated.com

Epicurrence, the non-conference

Instrument team leaders, Kara Place and Toby Grubb, recently had the opportunity to attend Epicurrence, a non-conference and ultimate creative experience founded by pro surfer and creative director Dann Petty. This year’s event took place in South Lake Tahoe, California. Here's what Toby and Kara had to say about it: 

"It was an amazing opportunity to interact with creative cohorts, icons and peers. It felt like the best days of college or summer camp. We bonded instantly through shared living space and by sharing industry insights. We listened without the distraction of technology and further strengthened our connections on-hill through a winter activity that we all love."

View photos on Facebook. Read how Dann Petty launched Epicurrence here

Andrio Abero Joins as Art Director

Instrument announces Northwest native, Andrio Abero as Art Director. His career has led him to the Bay Area and New York, where he held creative positions at Specialized, Wieden + Kennedy, DraftFCB, among others. Andrio is a distinguished poster designer and editorial illustrator. He also enjoys marathon mountain bike racing, and won't shy away from a good dance battle. We're really glad to have him (and Marlow) with us at Instrument. 

Instrument Appoints Laurel Burton to Executive Producer Role

Instrument appoints Laurel Burton to Executive Producer. Laurel has been with the company for two years and killing it since day one. Prior to Instrument, Laurel was Head of Production at Portland’s Sockeye creative firm and held leadership positions at several agencies in Bend, Oregon. She doesn’t believe in pants and loves karaoke almost as much as her son, Cassel. Laurel commands respect and positivity from colleagues and clients alike and we’re thrilled to be witnesses to her continued success. 

FITC Amsterdam

FITC (Future. Innovation. Technology. Creativity.) is a conference dedicated to the “latest and greatest in design, technology and cool shit.” Instrument was honored to create the opening titles for the 8th year of FITC Amsterdam. Led by Filmmaker Truen Pence and Creative Director Jake Sargeant, the content team produced, shot, directed and edited the titles. The title sequence is a mix of live action, projection, and motion design. The soundtrack features music from UK based Duologue

Watch the title sequence on FITC Vimeo