Stories on Nike, Inc.

Nike’s corporate news hub now has a new premium look and feel. Through design and development, we reimagined and enhanced storytelling on several Nike, Inc. pages including About, News, Investors and Careers.

We're continuously collaborating with our partners to evolve storytelling on these channels. Keep an eye out for future updates! 

Visit Nike News

Met App at Apple Retail Stores

The Met App we created with The Metropolitan Museum of Art is currently being demoed on all iPhone and iPad devices at select Apple retail stores. Version 1.1 of the app also just released this week with new features. 

Download the Met App


Last month we launched, built using the Developer Platform on Squarespace 7. We hosted a Hangouts on Air to discuss design and development insights from the work along with a Q&A. We're also debuting our new Developers blog with two posts on the project. You can find all links here:

The Instrument Developers blog will be updated periodically with in-depth project highlights, links, etc. You can also subscribe to our RSS feed here.

Woolrich Made in USA

This Veteran's Day, Woolrich released on Instagram the first lookbook images we captured for their Made In USA blanket collection. They are woven in the same mill that produced the blankets for the Union army during the Civil War, and are inspired by the men and women who serve our country. Follow @woolrichinc as they release more of the collection. 

Google Nexus: For movers and makers

Our friends at Google had a big day this week. They announced a sweet new operating system, Lollipop, and 3 shiny new devices: Nexus 9, Nexus 6, and Nexus Player. Instrument is proud to have partnered with Google to create a new Nexus site to showcase these products up close together with Google's new Material Design language.

Visit Nexus

XX+UX Happy Hour

With Design Week Portland in full swing, we partnered with Google and DWP to host the first XX+UX event in Portland. XX+UX is a meetup for women in UX with the goal of fostering greater diversity in the field. Want to organize or attend future events in your area? Learn more here

Special thanks to Scout BooksGenki-Su, Quill & Fox, and Cupcake Jones (local, female owned or co-founded) for the special gifts for our attendees. 

Photography from the event can be found on our Facebook and DWP's Flickr.

John Whitmore Joins as Associate Creative Director

Instrument announces John Whitmore as Associate Creative Director. Prior to Instrument he spent three years at Odopod and Nurun in San Francisco as ACD on Tesla, Coca-Cola, Google, and Hennessy. His previous stints include Crispin Porter + Bogusky, R/GA, Goodby Silverstein & Partners, and Tribal DDB. He notes going to a George Michael concert at 8 years old as a major highlight in his life. We are delighted to have John with us here in Portland. 

The Met Named Best New App

Instrument and The Metropolitan Museum of Art in New York partnered on the design, development and launch of the museum's new flagship mobile app titled The Met. It launched on September 2 to strong reviews and has been named among the “Best New Apps” in the Apple App Store and “App of the Week” on iLounge. Within its first two weeks, The Met app was downloaded more than 100,000 times by users around the world. Also featured on: