Work

Google Campuses are shared workspaces, started in cities around the world, to cultivate ideas and encourage startup growth. We helped Google For Entrepreneurs design and develop the Campus brand—to communicate the unique quality of each Campus community using the diverse cities in which they exist.

We devised a flexible and comprehensive branding system, which applies a unique color palette to individual Campuses based on a main color.

We traveled to Campuses in London, Tel Aviv and Seoul, to capture what makes each unique and give each site an authentic, local feel.

The six fully responsive Campus sites feature a custom CMS, and functionality flows smoothly across any platform, letting entrepreneurs tap into this resource from any device.

As new Campus sites continue to roll out, Instrument’s team will be there to capture what real collaboration looks like, bolstering the identity of startup incubators around the world.

Visit Campus

Engineering

Systems Architecture
Content Management Systems
Front-end Development
Back-end Development
Localization

Strategy

UX Strategy
Content Strategy
Brand Strategy

Content

Copywriting
Photography Direction
Photography Production

Design

UI/UX Design
Art Direction
Visual Design
Creative Direction
Motion Design
Accessibility
Brand Design 

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