SNKRS is the premium launch destination for Nike and Jordan footwear. In collaboration with Nike Digital Design, we brought the app to the web for the first time.
Close collaboration was key for this project. In order to connect the design and development teams, we began by creating a prototype. Putting a working model in place allowed us to work in tandem and connect conversations in realtime.
Our goal was to make purchasing Nike footwear simple and enjoyable. We created a streamlined site that stripped back everything but the shoes—allowing for a richer product experience and a faster checkout for collectors.
To level the playing field for competitive sneakerheads around the world, we helped create a random lottery-style drawing system for product releases. This draw made each new release fair game for one and for all.