Work

YouTube, the world’s leading video-sharing platform, strives to give people everywhere a voice. We partnered with them to create a site that showcases their global community, connects people to jobs, and visualizes their vibrant culture.

Setting the Stage

With a community that uploads hours of video each minute and watches millions upon millions of hours of video each day, working at YouTube means being part of a global conversation. We illustrated this by sharing quotes from employees and featuring creators and their work—all while doing it through the lens and language of video.

A Fresh Look

Our visual design for the site uses an angular system of triangles and intersecting lines that were inspired by the iconic YouTube play button. This adaptation of the symbol connects the page together in an elegant and engaging way.

 

“Our goal was for users to experience the incredible energy of YouTube as they explore their future dream job.”
Sarah Schulte, Art Director
Creative Minds, Creative Space

Though YouTube is well-established, their creative philosophy and collaborative workspaces embody the best qualities of startup culture. We photographed their San Bruno offices to capture this exciting energy and the wide range of personalities and voices represented at YouTube.

Engineering

Technical Strategy
Front-end Development
Platform Migration

Strategy

UX Strategy
Content Strategy
Brand Strategy

Content

Copywriting
Photography Direction
Photography Production
Post Production

Design

UX Design
Art Direction
Visual Design
Creative Direction
Motion Design
Accessibility

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