A New Era of Innovation: Instrument Introduces Laurel Burton as President

We are excited to announce Laurel Burton as Instrument’s next president. Laurel has over 18 years of agency experience, including the past ten years at Instrument in a variety of roles—client partner, team lead, and executive producer. Throughout her tenure, she has consistently demonstrated an exceptional ability to deliver on our strategic initiatives, lead teams to produce the highest caliber of work, and build lasting and meaningful relationships with our client partners.

During Laurel’s time in her most recent role as VP of staffing, and as one of our most successful executive directors, Laurel has made remarkable contributions to Instrument while showcasing her unwavering dedication to advancing our values and goals. She has gone above and beyond to align staffing strategies with our overarching business objectives and has consistently produced outstanding results to deliver against individual, team, and organizational priorities.

I have complete faith in Laurel’s ability to excel in her role as president, and we eagerly await the transformative impact she’ll continue to bring to Instrument. Her passion, dedication, and exceptional skills make her the ideal leader for this position, and I’m excited to see what the future holds under her guidance.

Kara PlaceCEO

As president, a role which was unfilled since Kara became CEO last June, Laurel fills a critical role in guiding the future of Instrument while overseeing fundamental responsibilities that include providing strategic business leadership and support, nurturing client relationships, optimizing the delivery process, and prioritizing the excellence of our craft while fostering the success of our people.

Laurel has delivered measurable results across many areas of our company — from client partnerships to strategic planning, talent acquisition and staffing. Laurel inspires teams by rolling her sleeves up and working collaboratively to solve some of our toughest challenges.

JD HoogeCCO, Co-Founder

We are optimistic about the future and look forward to witnessing Laurel’s continued success as she moves Instrument forward with fearlessness, resilience, and heart.

Related Reading