Here at Instrument we take great pride in the uniqueness of each team. This is a slide deck as presented by one of our teams detailing their naming process...
[Speaker Notes] - Welcome to our fun team announcement! As you know, this team has been temporarily called “Team Hawk”.
And while we love that name we wanted to choose a new, permanent name that we are excited about.
How are we going to choose a name suitable for all these great people!?
We have these Producers! Hakan! Nate! Steph! Annie! Alison! Sara!
These talented Developers! Mo! Ginger! Jasmine! Thomas! JB! Michael! Lee!
Our 3 Strategists! Adam! Liz! Blake!
These creative Creatives! Arietta! Andy! Angie! Jamie! Eric! Taryn! Jessie! Jennie! Savannah!
We started by coming together to talk about what we all really care about. Kindness. Humor. Nimbleness...
Then we did a really fun exercise on how we want to feel. Do we want to feel “historic” or “futuristic”?
Do we want our team to feel “calm” or “wild”?
We opened up a blank word doc and the name ideas just started pouring in.
It was an emotional rollercoaster. Some good ideas, some bad. We have some honorable mentions that didn’t make the cut. “Teamy McTeamerson” and “Sandwich” for example.
Through that process we came out with some themes we noticed across over 100 ideas.
Finally we came down to a couple of winners on which we voted.
Before we tell you the winner… we have to tell you about the other part of the process which is deciding HOW to tell everyone about our new name.
We thought about covering the whole floor in cotton balls or everyone coming in to work in pyjamas and not saying anything to anyone.
Steph really wanted to do this idea for a video...
But the reality is that as fun as that sounds, we’ve had other work to do!
And really, As Harry once told Sally, “you want the rest of your life to start as soon as possible”.
So here it is.
This is the “drumroll” emoji.
[Speaker Notes] - say the name in a hushed tone that elicits a reaction from the audience full of “awe” and “wonder”.
[Insert dictionary definition on this slide]
It’s an inspirational name.
[Speaker Notes] - Let this image speak for itself.
[Speaker Notes] - Say this together as a group and receive applause.