Google I/O went through a significant shift in 2016 when it morphed from a traditional developer conference to an outdoor festival. We partnered with the I/O team to create branding and experiences that embodied this shift.
We wanted the playful-yet-smart festival spirit to come alive in everything, from the website to the event itself. The colors are bright yet build from white. From the logomark, the O breaks out as a colorful band—elastic yet always connected.
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The countdown implementation was lightweight and performed beautifully on mobile. Developers from around the world explored and recreated the code: a true testament to the intrigue and quality of the experience.
Ins & Outs
The I/O website is always the most critical platform for attendees as well as the festival’s global audience. Users from around the world were able to feel connected to the festival through an integrated live experience, including streaming sessions, keynotes and news. By revamping the event schedule, we created a beautiful and useful tool for attendees to plan, adjust, discover, and interact.
Explore Google I/O 2016