Nike is committed to revolutionizing access to sport through innovation at retail. We partnered with Nike to envision a better shopping experience, bringing their app and physical retail spaces together in bold new ways.
Working closely with Nike Global Digital Design, we created an exciting new in-store experience in the Nike app, giving shoppers unprecedented control. Members visiting new Nike stores — like the recently opened House of Innovation in New York — can scan products (or whole outfits) as they browse, and be notified when their fitting rooms are ready. Online purchases can be picked up in-store from designated Speed Lockers. No wait, no wallet required.
“Retail isn’t going away.
Boring retail is going away.”
Adam Sussman, Nike Chief Digital Officer
Vision to Reality
Our rapid-prototyping process gave Nikeʼs design and retail teams a high-fidelity preview of the final experience on-device. This allowed for real-time review and adjustments mid-stream. Using native device technology and components throughout the design/build workflow helped us understand how each iteration of the app would function in the real world.
The Future of Retail
This partnership, built on shoulder-to-shoulder iteration, is a big step toward Nike’s vision to serve every athlete faster, more personally, at scale. These new shopping tools in the Nike App provide an exciting glimpse of how Nike plans to revolutionize retail through technology. We’re thrilled to continue the journey together.
Read more about how Nike is reinventing retail: