The Build is an interactive film about the lives of three custom motorcycle builders. Our vision was to pair storytelling with film to create a deep and immersive experience. The result is a fully scalable website that allows multiple ways to watch and share.
Bringing film and code together allowed us to try new experimental features. We built dynamic loading that allows viewers to share any of the 50,000+ frames or save the frame as a wallpaper. If you pause the film at any point, you can see which frames are the most popular. And we created WebGL blurs on the cursor to mimic the depth-of-field on a lens.
The Build has been viewed over 150,000 times to date in over 150 countries. The site was featured as FWA’s “Site of the Day” and Adobe’s “Cutting Edge Project of the Week.”