Who We Are

We believe in making the best work, and being the best to work with

Life at Instrument
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We’re a team of technologists, strategists, and creative problem solvers seeking to make a positive impact on your business and the world around us

All Instrument employees in the Portland office atrium


A headshot of Vince LaVecchia

Vince LaVecchia

Chief Operating Officer, Founding Partner

A headshot of Justin Lewis

Justin Lewis

Chief Executive Officer, Founding Partner

A headshot of JD Hooge

JD Hooge

Chief Creative Officer, Founding Partner

A headshot of Coryna Sorin

Coryna Sorin

VP Business Operations, Partner

A headshot of Phong Ho

Phong Ho

VP Technology, Partner

A headshot of Amie Pascal

Amie Pascal

VP Business & Production, Partner

A headshot of Marshall King

Marshall King

Chief Financial Officer

A headshot of Tsilli Pines

Tsilli Pines

VP Creative

A headshot of Pete Lizotte

Pete Lizotte

Chief Strategy Officer

A headshot of Jessica Hartley

Jessica Hartley

VP Strategy

A headshot of Kara Place

Kara Place

VP Marketing & Business Development

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