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Who We Are

We believe in making the best work, and being the best to work with

Life at Instrument
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We’re a team of technologists, strategists, and creative problem solvers seeking to make a positive impact on your business and the world around us

All Instrument employees in the Portland office atrium

Leadership

A headshot of Vince LaVecchia

Vince LaVecchia

Founding Partner

A headshot of Justin Lewis

Justin Lewis

Founding Partner, Chief Executive Officer

A headshot of JD Hooge

JD Hooge

Founding Partner, Chief Creative Officer

A headshot of Coryna Sorin

Coryna Sorin

Partner, Chief Operating Officer

A headshot of Phong Ho

Phong Ho

Partner, VP Technology

A headshot of Amie Pascal

Amie Pascal

Partner, VP Business & Production

A headshot of Tsilli Pines

Tsilli Pines

VP Creative

A headshot of Pete Lizotte

Pete Lizotte

Chief Financial Officer

A headshot of Jessica Hartley

Jessica Hartley

VP Strategy

A headshot of Kara Place

Kara Place

President

A headshot of Rocky Clarke

Rocky Clarke

Group Executive Director

A headshot of Nishat Akhtar

Nishat Akhtar

Associate VP of Creative

A headshot of Stephanie Lanning

Stephanie Lanning

VP Business Development

A headshot of Chip Truex

Chip Truex

Creative Director

A headshot of Jessie White

Jessie White

Executive Creative Director

Jenny James

Writing Director

A headshot of Andrio Abero

Andrio Abero

Executive Creative Director

A headshot of Dave Mikush

Dave Mikush

Creative Director

Marisa Olson

Associate Writing Director

A headshot of Samir Zahran

Samir Zahran

Associate Technical Director

A headshot of Beda Calhoun

Beda Calhoun

Executive Director

A headshot of Paul Welch

Paul Welch

Executive Director

A headshot of Amy Hanley

Amy Hanley

Senior Executive Producer

A headshot of Andrew Barden

Andrew Barden

Senior Executive Producer

A headshot of Laurel Burton

Laurel Burton

Executive Director

A headshot of Christina Heiman

Christina Heiman

Executive Producer

A headshot of Katie Hilgemann

Katie Hilgemann

Senior Executive Producer

A headshot of Kristen Conner

Kristen Conner

Associate Executive Director

A headshot of Meredith Robinson

Meredith Robinson

Executive Producer

A headshot of Nate Baston

Nate Baston

Executive Producer

A headshot of Sarah Sturgill

Sarah Sturgill

Associate Executive Director

A headshot of Jason King

Jason King

Executive Strategy Director

A headshot of Tessa Baston

Tessa Baston

VP People Operations

A headshot of John Brown

John Brown

Executive Technical Director

A headshot of Jonathan Creech

Jonathan Creech

Executive Director

A headshot of Chris Piuggi

Chris Piuggi

Executive Technical Director

A headshot of Laureen Feeney

Laureen Feeny

Creative Director

A headshot of Jered Cuenco

Jered Cuenco

Technical Director

A headshot of Justin Levinsohn

Justin Levinsohn

Technical Director

A headshot of Mike Creighton

Mike Creighton

Technical Director

Portrait of Jake Szymanski

Jake Szymanski

Strategy Director

A headshot of Jack De Caluwé

Jack De Caluwé

Creative Director

A headshot of Lindsay Perlen

Lindsay Perlen

Executive Director

A headshot of John Whaley

John Whaley

Director of Research & Testing

Headshot of Abby Noe

Abby Noe

Associate Executive Director

Portrait of Sean Klassen

Sean Klassen

Associate Creative Director

A headshot of Ravi Mongia

Ravi Mongia

Strategy Director

A headshot of Steve Mahn

Steve Mahn

Executive Creative Director

A headshot of Dan Schechter

Dan Schechter

Executive Creative Director

Linda Knittel

Associate Writing Director

A headshot of Darshan Phillips

Darshan Phillips

Creative Director

A headshot of Taryn Cowart

Taryn Cowart

Creative Director

A headshot of Stephen Bardwell

Stephen Bardwell

Associate Creative Director

A headshot of Kristen Minarek

Kristen Minarik

Creative Director

A headshot of Anne Potter

Anne Potter

Executive Director

A headshot of Mish Fabok

Mish Fabok

Executive Director

Headshot of Jeremie Carlson

Jeremie Carlson

Associate Technical Director

A headshot of Sara Merriman

Sara Merriman

Executive Director

A headshot of Autumn Utley

Autumn Utley

Associate Strategy Director

A headshot of Renee Ferron

Renee Ferron

Strategy Director

Avi Couillard

Strategy Director

A headshot of Annie DeYoung

Annie DeYoung

Executive Producer

Jay Clarke

Associate Writing Director

Portrait of Kristen Reick

Kristen Reick

Executive Producer

Portrait of Emily Curry

Emily Curry

Executive Producer

A headshot of Holly Furman

Holly Furman

Executive Producer

Headshot of Lee Ritter

Lee Ritter

Associate Technical Director

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