
Who We Are
A values-driven, integrated digital agency founded in 2005. We’ve grown to 400 employees working virtually across the U.S. and IRL in Portland, Brooklyn, and Los Angeles.
We’re committed to making Instrument a place where people can make the best work of their career — sustainably.
Our Values
People First
We are committed to creating a workplace that reflects the communities we serve. We cultivate an environment of belonging where differences are not only respected, but valued.
Pursuit of Excellence
We’re not here to make work that is just average. We partner with incredible clients who allow us to do our best work, and they expect nothing less.
Growth Mindset
Each year, we grow in size, in capabilities and in cultural intelligence. This growth fuels the impact we can have for employees, our community, and clients.
Truth in Action
We apply our capabilities and resources towards a shared purpose of shaping a better future.
Meet Our Leaders

Kara Place
Chief Executive Officer

JD Hooge
Founding Partner, Chief Creative Officer

Coryna Sorin
Partner, Chief Operating Officer

Phong Ho
Partner, VP Global Systems

Nishat Akhtar
VP Creative

Leon Anderson
VP Production

Stephanie Lanning
VP Business Development

Rocky Clarke
VP Strategic Growth

John Brown
VP Technology

Tessa Baston
VP People Operations

Laurel Burton
VP Staffing