Ignite change.

At scale.


Unlock Potential Now

We accelerate progress of our clients’ most immediate initiatives; from building brands and products to activating them through digital surfaces, timely content, and immersive experiences.

Shape Outcomes Tomorrow

We help our clients seize the moment and power growth; rethinking engagement models, pivoting products and building scalable brand systems.

Envision the Future

We enable our clients to realize their brand’s potential by envisioning a future state of products and experiences, leveraging emerging behaviors and technologies.

Our Offerings

We've transformed some of the world's most iconic brands and digital experiences. Our expertise and capabilities come to life in six distinct offerings.

Brand Expression

The brand is the company’s interface with its audience. We define every aspect of it: from strategic blueprint to visual language to tone and voice, we craft brands that are distinctive, relevant, and future-forward.

  • Brand Identity
  • Naming
  • Visual Systems
  • Voice & Narrative
  • Messaging Frameworks
  • Brand Strategy

Design Systems

Design systems allow a brand to scale infinitely without compromising its identity. We help companies create scalable, digital-first, interactive & compelling systems, for consistent brand experience across all touchpoints.

  • Component Systems
  • Typography
  • Color Systems
  • Motion Guidelines
  • UI Kits
  • UX Documentation

Campaign Platforms

Campaign platforms allow your brand to connect with the audience at the right time and on the right channels. We define strategy, creative concept, and channels ecosystem to deliver an engaging and effective message.

  • Consumer Research
  • Audience Insights
  • Channel Strategy
  • Campaign Concepts
  • Creative & Design Direction
  • Comms Planning

Scalable Content

The power of a great content platform is its capability to provide assets to a wide range of needs. We create scalable content ideas that accelerate relevance, cohesion, and engagement across the whole brand ecosystem.

  • Content Strategy
  • Creative Development
  • Talent Curation
  • Content Production & Post
  • Performance Tracking
  • A/B Testing
  • 2D & 3D Illustration
  • Animation

Digital Experiences

Devices and screens are the main opportunity for a brand to interact with its users and grow its relevance. We design and develop apps and websites that increase the opportunities of engagement in a purposeful and immersive manner.

  • UX Design
  • Website & Mobile Design
  • Immersive Events
  • Prototyping
  • Full Stack Development
  • Content Management
  • SEO & SEM
  • User Testing
  • Monitoring & Optimization

Product Innovation

To shape the future of a company, it’s necessary to define its path: we develop product visions rooted in research, knowledge of upcoming technology, and business awareness.

  • Vision Prototyping
  • Product Roadmapping
  • Experience Innovation
  • Growth Strategy
  • Emerging Tech Discovery

Press & Recognition

Our work has consistently been recognized by industry experts for its unique approach and ability to drive results for our clients. We are proud to continually push the boundaries and deliver exceptional work that sets us apart. But don’t just take our word for it.View Work

You all are the 90’s Bulls of partners.

Michael JeterCreative Director

Instrument is one of Nike Digital’s most trusted creative partners. They have a special talent for crafting experiences that remove friction for Nike customers while creating distinction for the Nike brand. Focused, fast, and strategic — we look directly to Instrument for breakthrough work.

Mike WoodSenior Creative Director

The thing that puts them above anyone else is the fact that they care as much about your business as you do.

George ColburnDirector of User Experience

Instrument has a special way of making complex technology feel impossibly simple. Their combination of wild creativity and technical expertise is one of our favorite secret weapons.

Matt KipperBrand Creative Lead

We’d love to work with you and your team.Get in touch