We help brands navigate change and create lasting growth.

We’re built to help businesses in pivotal moments — connecting brand, marketing, and product expertise under one roof. We help our client partners ask the right questions. Move quickly. Seize opportunities. Build new capabilities. That’s why for almost 20 years, we’ve successfully transformed some of the world’s most iconic brands with a unified approach.

Our offerings


Businesses work with us to unlock their potential — from strengthening existing positioning to creating new offerings, we craft brands that are distinctive, relevant, and future-forward.

  • Brand Strategy and Architecture
  • Narrative and Positioning
  • Primary Consumer Research
  • Brand Rollouts & Training
  • Visual Identity and Design Systems
  • Verbal Branding
  • Messaging Frameworks
  • Digital Brand Expression
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We drive business outcomes with culturally relevant and channel-right creative. As a full-funnel partner, we connect audience, data, content, and channel strategy to create integrated marketing plans that make an impact.

  • Integrated Marketing Strategy
  • Product & Growth Marketing
  • Campaign & Communications Strategy
  • Channel Ecosystem Definition
  • Brand Campaigns
  • Experiences & Activations
  • Content Ideation & Production
  • Scalable Content Systems
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To shape the digital future of a company, it’s necessary to recognize and react to our rapidly changing world. We bridge the gap between emerging technologies and consumer behaviors to build apps, websites, and experiences that define categories and reshape businesses.

  • Product Strategy & Concepting
  • Positioning and GTM Planning
  • User and Market Research
  • Long-Term Roadmapping
  • UX and UI Design
  • Iterative Prototyping
  • UX Writing
  • Full-Stack Development
See Work

How we work


In all of our work, we think about how AI can provide more efficiency and personalization. This drives how we experiment to deliver process innovation and data-driven customer experiences.

Embedded Research

We use data to strengthen hypotheses and identify risks. Our research team ensures the customer has the loudest voice in the room — using qual and quant data to validate our decision-making.

Systems First

Process is at the core of every partnership at Instrument. We help our clients sustain new growth by providing guidance on which investments in systems and infrastructure are required to help our efforts succeed.

Fully Integrated Teams

Whether virtually or in-person, progress is only realized when teams work side-by-side. That's why we share our work early and 
often, prioritizing continuous feedback 
and co-creation with our clients.

Shared Outcomes

Together, our teams work toward measurable goals. We define focused metrics — including business objectives, budget, team dynamics, and project-specific KPIs — because success looks different for every project.

Dedicated Speed

Clients come to us when they need to adapt, shift, and scale. These critical moments are why we work quickly — utilizing early prototyping and our expertise to find the best route forward and expand beyond what’s expected.

Press & Recognition

Our work has been consistently recognized for its ability to push boundaries and deliver client results.View Work

You all are the 90’s Bulls of partners.

Michael JeterCreative Director

Instrument is one of Nike Digital’s most trusted creative partners. They have a special talent for crafting experiences that remove friction for Nike customers while creating distinction for the Nike brand. Focused, fast, and strategic — we look directly to Instrument for breakthrough work.

Mike WoodSenior Creative Director

The thing that puts them above anyone else is the fact that they care as much about your business as you do.

George ColburnDirector of User Experience

Instrument has a special way of making complex technology feel impossibly simple. Their combination of wild creativity and technical expertise is one of our favorite secret weapons.

Matt KipperBrand Creative Lead

We’d love to work with you and your team.Get in touch