For Black mothers-to-be (and their children) access to sport and wellness isn’t just self-care, it’s survival. Yet gaining that access is harder than ever. Nike Women came to Instrument with a singular mission—to serve mothers on the ultramarathon that is pregnancy. Together, we created a five episode series called Ultra Sound.
GoGuardian, a leader in the education-technology space, aims to create learning environments that help all learners to be ready and inspired to solve the world’s greatest challenges. We worked closely with them to design, name, brand, test, and finally develop a website for Giant Steps — a digitally-enhanced learning experience focused on driving better outcomes through thoughtful gamification and the best-in-education science.
BlackSpace demands a present and future where Black people, Black spaces, and Black culture matter and thrive. They are a collective of urbanists, architects, policymakers, artists, and advocates co-creating spaces that affirm and amplify Black presence in public spaces. As our 2022 Build/Grow/Serve Pro-Bono partner, we partnered with BlackSpace to create an evolved brand, design system, and a reimagined digital experience that empowers BlackSpace to scale their mission and organization into the future they are building.
Salesforce+ is a first-of-its-kind live and on-demand content platform with a focus on high-quality original series, live events, and experiences for business audiences. We worked side-by-side with our partners at Salesforce, fielding a cross-discipline team to envision, design, and launch the platform in time for Dreamforce—the world’s largest software conference.
Notion's mission is to make software toolmaking ubiquitous. To achieve that goal, they created a tool with the flexibility for users to take on whatever is most important to them—from raising a child to raising a startup. To solidify their position among growing tech companies, we developed their first international brand campaign, "For Your Life's Work,” proving that Notion was made for both work and life.
Salesforce.org is the optimistic heart of Salesforce, operating at the intersection of nonprofit, education, philanthropy, and for-profit sectors. The billion dollar business unit engaged our team in the creation of a new brand identity and narrative to instill trust with their audience and confidently define their position within the Salesforce ecosystem.
The events of the past several years exposed a fundamental truth—what we have come to accept as the status quo was no longer working. In response to the moment, New York-based NGO, The Great Foundation, came to us with a big ask: Develop an idea that will make a difference in the world. That prompt led to The Festival Of Urgent Reinventions (F.O.U.R), a virtual conference/incubator aimed to tackle the world’s most urgent and systemic issues.
Autism affects roughly one in fifty kids in America. Cortica offers a unique and highly effective solution, and we partnered with them to better articulate their services to parents and caregivers in search of care that’s not only beneficial, but practical.
For a year and a half, we worked with the Google TV team to create an intuitive, content-first experience that helps you answer the question, “what should I watch?”.
We partnered Zwift, a massively multiplayer online training game that connects cyclists around the world to work out, compete and interact in a virtual environment. We partnered with them to drive account creation through a new commerce experience.
Ray and Charles Eames laid the foundation for modern design and created work that has transcended time. With an aspiration to bring the Eameses’ timeless methodologies to a modern audience, the Eames Institute enlisted Instrument to co-create a digital platform to unveil their vast collection to the world.
BankBlackUSA, an independent, grassroots organization with a mission to promote financial advocacy in Black communities—through our Build. Grow. Serve. program, we partnered with them to redesign their website, elevate their brand, and create an extensible platform that supports the brand’s movement through impactful storytelling.
For over a year, we partnered to develop Twitter's new brand expression and reflect who they are today. Our scalable, accessible solution meets the needs of Twitter's ambitions to capture the nuance and messiness of the public conversation.
Marriott's global footprint consists of over 7,600 properties in 133 countries and territories. From trip planning to in-stay experience, we joined their team to evolve the Marriott Bonvoy native digital ecosystem into a unified guest experience across 30 brands.
Dropbox is on a path to becoming a multi-product company. To bring their customers new and old along for that journey, we helped reimagine how Dropbox engages with their audience.
We partnered with Levi’s, an icon of American industry and culture, to reimagine levi.com for a new generation of shoppers and the digital future of retail.
We partnered with Pinterest Business to create a website that’s as useful and engaging as their platform, while helping to tailor their new branding for the digital space.
We worked to bring Greenhouse's new brand to life in a fully-optimized digital experience, with demand generation and thought leadership at the center.
Pace Gallery is a global leader in the art world, representing some of the most influential artists of our time. Together, we created an immersive and illuminating platform that models the transformative experience of the gallery.
Sonos' groundbreaking home sound system brings high fidelity music to every corner of your home. We helped Sonos evolve and extend their new brand identity to stand apart from an ever-increasing field of competitors.
From branding, to show art, to marketing — we partnered with Quibi to create brand experiences that felt as bold and pioneering as their product.
We helped launch a digital campaign to unpack what it means to work Open with three-part short-film series called “Open Stories”.
Leveraging Google technologies, we created an AR experience that tells stories hidden within the New York Times’ photo archive.
In partnership with Nike, we transformed the in-store experience through unprecedented in-app features and capabilities.
We helped Google launch Digital Wellbeing — a collection of actionable tools, tips and stories to help people on their journey towards a more balanced relationship with technology.
Beyond launching a best-in-class digital publishing product together, we helped PATH redefine what an NGO can, and should, be.
Together, we developed a brand platform, visual identity, and website that showcase how New Knowledge approaches fighting disinformation for the world’s largest brands.
One Medical is changing the way people go to the doctor. We partnered with them to better articulate who they are and what they do, while lifting barriers for patients along the way.
Partnering with Intel, we developed VR applications for NBA and NFL that let fans experience sports in a whole new dimension.
We created an innovative website for X to thoughtfully express their brand, projects, and mission.
We helped Google showcase the power of Google Cloud in unexpected ways.
We led the digital campaign for the second year in a row for Levi's Commuter, a product line geared toward the urban cyclist, with a grassroots approach to creating and sharing content.
SNKRS is the premium launch destination for Nike and Jordan footwear. In collaboration with Nike Digital Design, we brought the app to the web for the first time.
