Ray and Charles Eames laid the foundation for modern design and created work that has transcended time. With an aspiration to bring the Eameses’ timeless methodologies to a modern audience, the Eames Institute enlisted Instrument to co-create a digital platform to unveil their vast collection to the world.
Our visit to the ranch inspired our team to create a platform that could bring the Eames Institute vision to life, make the collection accessible, and compel a new generation of thinkers to take on the challenges of our time. As we embarked on the work, we took a decidedly Eamesian approach—collaborating with our client partners to identify the website’s constraints, sharing progress early and often, and iterating through all the ways we could best bring the experience to life.
The Eameses believed the role of the designer is that of a thoughtful host, anticipating the needs of their guests. This idea became the cornerstone of our strategy. Through this approach, we set out to create a purposeful experience for a diverse set of visitors, aimed at piquing curiosity and creating lasting relationships. Collaboration with our client partners was key, as we defined our audience and created shared goals.
Reimagining an established brand
Early in our conceptual design phase, we held multiple workshops with our Eames Institute partners to establish a shared visual language. Spectrum exercises helped us align on when and where to dial specific traits up or down. Not only did this bridge the gap between strategy and design, but it helped us translate the established brand identity — created by Manual— to the digital surface. Using identity elements as a starting point, we leveraged type, iconography, and a distinct color palette to express the Eames Institute’s brand and introduce the organization to the world.
It was through this approach that we brought the Institute’s "Curious e" logo to life—creating an impactful, branded moment that welcomes visitors to the website with delightful, unexpected interactions.
Matters of scale
As the Eames Institute grows, their brand, editorial, and product offerings need to grow with it. To accommodate their future needs, we developed a scalable page and component system from the ground up—providing the Eames Institute with the power to quickly curate and preview workflows and pages with unique layouts to test content, messaging and user interaction.
Capturing the intangible
The Eames Collection is the most comprehensive and most unique collection of Eames designs and related ephemera in the world. To bring it to life on the digital surface, we created a sensorial experience that made guests feel as if they were exploring the Eames Collection in-person. To capture the intangible magic, we designed an immersive entry point to explore exhibits with amped-up tactility, curious interactions, and expanded room for storytelling.
E is for everyone
Ray and Charles believed that design is for everyone. To ensure every page on the website works seamlessly across devices, all components were designed, built, and tested to be fully in line with WCAG 2.1 AA standards. No matter the arrangement of the page, the messaging and navigation is accessible for all users.
- UX/UI Design
- Art Direction
- Visual Design
- Creative Direction
- Motion Design
- Technical Strategy
- Systems Architecture
- Full Stack Development
- UX Strategy
- Information Architecture
- Content Strategy
- Farm League