Creating a uniquely Google experience
Over the past decade, the way we watch TV has changed radically. The reasons we watch are the same, yet an explosion of choice in content and streaming providers has led to a fragmented ecosystem of apps and experiences—rich with options yet bewilderingly siloed and cumbersome to navigate.
We worked with the Google TV team to translate the elegance, smarts, and delight of Google throughout moments of the product experience.
Through multidisciplinary collaboration across our and Google TV’s teams, we led design, writing, and strategy initiatives, ranging from updating the beloved boot screen animations, exploring the new brand identity and UX expressions, establishing system-wide motion and interaction patterns, and envisioning future states. This work helped expedite the delivery of Google TV experiences to the end user.
Designing for the home, and the family
TV is often a shared experience in a shared space. It’s both personal as well as communal. A common need for families is the ability to provide an experience tailored to different members of the household. Google TV provides a unique space for children that brings fun content to the whole family while providing thoughtful controls for parents. To create an inviting and imaginative space, we illustrated a bespoke interface just for kids. Customizable by theme, the interface is designed to delight.
- UX / UI Design
- Art Direction
- Visual Design
- Creative Direction
- Motion Design
- UX Strategy
- Information Architecture
- Content Strategy
- Video Production
- Post Production