We led the digital campaign for the second year in a row for Levi's Commuter, a product line geared toward the urban cyclist, with a grassroots approach to creating and sharing content.
We found photographers globally to produce content in collaboration with VSCO, content that surfaced as the most engaging creative across all Levi’s channels.
In 2014, we established direct relationships with an even larger network of new photographers, many of whom we found using last year's campaign hashtag. This year's stories were told by filming icons and were carried on social by influential photographers who documented the icons with exclusive VSCO Journals.
Live Action Direction
Live Action Production