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Levi's Commuter

We led the digital campaign for the second year in a row for Levi's Commuter, a product line geared toward the urban cyclist, with a grassroots approach to creating and sharing content.

A group of cyclists organizing with their custom modified bicycles
Screenshots of Levi's VSCO webpages

We found photographers globally to produce content in collaboration with VSCO, content that surfaced as the most engaging creative across all Levi’s channels.

Four mobile devices showing the breadth of campaign work we provided Levi's.

In 2014, we established direct relationships with an even larger network of new photographers, many of whom we found using last year's campaign hashtag. This year's stories were told by filming icons and were carried on social by influential photographers who documented the icons with exclusive VSCO Journals. 

A man leans forward on his parked bicycle.


UX Strategy

Content Strategy

Brand Strategy

Communications Strategy

Campaign Strategy

Social Strategy





Photography Direction

Photography Production

Live Action Direction

Live Action Production

Post Production



Visual Design

Creative Direction

Motion Design