Beyond the Hype: We're not waiting for the future of AI—we're building it.

The Internet Is Gray — Here’s How We Make It Feel Alive: At Instrument, we’re pushing for digital work that’s expressive and alive.

Brand Systems Matter More Than Ever: They're no longer a strategic luxury—they’re a business necessity.

Accelerated by AI: Building New Tools for Today: We’re harnessing AI-driven customization to meet modern challenges—and move faster than ever.

Built to Bring Us Together: Reimagining the role of physical space in shaping culture, collaboration, and change.

How to Grow an Agency with Purpose: Growing with purpose means making tough choices — focusing on what aligns with your goals and letting go of the rest.

2024 Transparency Report

Learning Your Way: Playing With AI Part 5: Transforming learning into a personalized, adaptable experience with our AI-driven prototype.

Giving Our Pro Bono Model a Refresh: Redefining how we build, grow, and serve our communities to shape a better future.

2023 Transparency Report

Let’s Get to the Point: Playing With AI Part 4: Transforming data into personalized, actionable insights with an AI-driven prototype.

When B2B Know-How Meets B2C Craft: How to keep the human factor central to your B2B marketing without sacrificing efficiency.

Your Content Made Yours: Playing With AI Part 3: Reimagining content discovery and the process behind it with our prototype.

Unlikely Ideas from Likely Sources: Playing With AI Part 2: Empowering process, ideation, and imagination with our latest prototype.

The AI Prototype That Can Level Up Your Interests: Playing with AI Part 1: Explore how our innovation team built a generative-AI prototype to redefine personalization.

The Paradox of Guidelines: Director of AI Research & Development Mike Creighton explores how a multi-modal large language model can check visual assets against brand guidelines.

Black Visions: Archive the Future

Charting Our Next Chapter: Updates to Executive Leadership and Beyond

Where Experimentation Meets Intentionality: Our Takeaways from CES 2024

The Future of Content and Experience at Instrument: How we’re shaping our organization to keep our clients ahead

From Old to Bold: Instrument Rebrand Signals Energetic Shift

Soda Speaks: Nishat Akhtar Speaks at SXSW on the Future of AI in Creative

Embracing Generative AI: A Responsible Approach

Instrument Nominated for Two Webby Awards

Instrument Named Among World's Most Innovative Companies in Design

What We're Reading: Our Fall '22 Book Club Picks

Instrument and BankBlackUSA Honored in Innovation by Design Awards

2022 Transparency Report

Instrument Recognized as a Best Workplace for Women Innovators

Rooted in Learning: Inside AllCo AllDay

The Experience of Brands in the Real World (and beyond).

Mapping Dominant Image Colors in Javascript

Automating Bumblebee Identification with Machine Learning

Are We Closer To The Truth?

Human Development 2.0

Collaborative Beats with ARKit

Strangers in a Strange Land

Mission to TensorFlow World

Body Detection with Computer Vision

Just How Practical Are Starter Kits?

My Storytime: Voice UI and State Management

Using our Superpower for Good

People Before Product: A Consumer–First Approach to Content Strategy

The 1-2 Punch Every Creative Agency Needs